DM DealerMind.io Demo
Built by ASURA Group · 12 years in the box · $227M in found money

The money is already in your store.
Your vendors are hiding it.

Your gross is sitting in deals, service ROs, and CRM — spread across 13 to 17 systems that don't talk to each other. DealerMind connects them and shows your managers exactly where the money is leaking, every morning, with the source deal behind every number.

See the money you can't see today Per-manager, per-deal, per-product Source-backed, every line Read-only. You own the data
DealerMind / live query
Source-backed · Private · Always current
Adrian · Dealer Principal · 7:48 AM
Where are we leaving money on the table right now?
DealerMind · 7:48 AM
Three places this week. One F&I manager is running 41% VSC penetration against your 58% floor — that pattern is worth about $18K a month. GAP was declined and never re-presented on 6 deals, roughly $5,400 recoverable. And your service drive handed 31 ready-to-buy customers back to the lot in the last 90 days.

Total visible to recover right now: about $214K this quarter.
↗ DMS deal log (CDK) ↗ F&I menu (StoneEagle) ↗ Service ROs (Reynolds)
See It Work

Ask it yourself.

A live demo on sample store data. Click a question or type your own. On your install, these answers come from your DMS, F&I menu, and service records, with the source on every line.

DealerMind / live query
Sample store data · Source-backed
DealerMind
Ask me anything about this store. Try a question above, or type your own below.

Demo answers use sample data to show the shape of the system. Your install answers from your own systems, and you own every byte of it.

Why You Can Trust the Number

This isn't a theory. It's a decade of finding it.

Before DealerMind was software, it was a coaching system that recovered real money in real stores. The brain just makes it run every morning, automatically, on your own data.

$227M
Found money across coached stores, last decade
$759
Average PVR lift per car
200+
Stores coached nationwide
12 yrs
Adrian in the F&I box — not a software vendor
The national average F&I PVR is $1,995 a car. The top 10% of stores sit at $2,500.
That $505 a car isn't effort. It's visibility — and visibility is the whole product.
StoneEagle, 7,000-store dataset, 2025 year-end.
Connects with your existing systems
Reynolds & ReynoldsCDK GlobalDealertrackRouteOneStoneEagleEasyCareF&I ExpressAutoIPacket + 50 more
The Intelligence Layer

Your dealership knowledge. One connected brain.

Every system, every deal, every coaching note flows into your private AI brain — and your managers question it directly in plain English.

🚗
DMS
Reynolds, CDK, Dealertrack
📋
F&I Menu
StoneEagle, MaximTrak, custom
🔧
Service
RO history, recall, warranty
📞
CRM
VinSolutions, DealerSocket
💰
Finance
RouteOne, Dealertrack contracts
📊
Reporting
KPIs, PVR, penetration, CSI
🎙️
Coaching
Cadence notes, deal reviews
🗄️
Custom
Internal tools, exports, APIs
How It Works

Connect. Backfill. Ask anything.

Most AI tools sit on top of fragmented dealership data. DealerMind turns your dealership information into a living system that learns, stays current, and can be questioned in plain English.

🔌
Connect your DMS
Reynolds, CDK, Dealertrack, your CRM, your F&I menu provider — pulled together into one private brain.
⏮️
Backfill 24 months
Ingest two years of deal history so answers carry real context, not just last week.
🔄
Stay current daily
Nightly diffs keep the knowledge base updated automatically. No manual maintenance.
💬
Ask anything
Source-backed answers in plain English. No new dashboard to learn, no SQL to write.
Why DealerMind Is Different

Not another chatbot. Not another report.

DealerMind is built to preserve dealership context and make it usable. It doesn't start from zero every session, and it doesn't stop at retrieval.

01
A system with memory
Compounds knowledge from every deal, every service ticket, every coaching cadence. The longer it runs, the sharper it gets.
02
Research, not just retrieval
Reads across F&I, Service, and Office data — compares evidence, returns a synthesized answer. Not the closest matching record.
03
Private and owned
Runs on dealership-controlled infrastructure. Your data, your outputs, your knowledge. Never used to train shared models.
04
Built by a practitioner
Designed by Adrian Anania — 12 years in the box, 200+ stores coached. Not a SaaS guess at what dealers need.
Value in Plain English

What your team can do with it.

See which service customers became F&I customers
Cross-department signal that no DMS surfaces today. Find the customers your service drive is handing back to the lot.
Spot PVR drift before it costs you a month
Daily diffs flag when a manager's menu pattern shifts. Catch the drop in week one, not week five.
Recover decisions from 18 months ago
Why did we change the pack? Who set this rate cap? Answers pulled from the actual conversation, not someone's memory.
Prep for a coaching cadence in minutes
Pull every relevant deal, every product penetration, every red flag — ready before you walk into the 45-minute review.
Find recurring objections across the rooftop
Which objections keep surfacing? Which managers prevent them? Pattern-recognition across hundreds of deals automatically.
Preserve institutional knowledge
Keep the playbook from disappearing when your top F&I manager leaves. The system remembers what people forget.
Use Cases by Role

Useful on day one. More valuable every day.

Role-based questions your team can ask from day one — and the kind of answer DealerMind returns.

Dealer Principal
"Which stores are leaving the most money on the table this quarter?"
A short synthesis across F&I production, service penetration, and coaching cadence adherence — so you walk into Monday with full context, not fragments.
General Manager
"Why did our PVR drop $300 last month?"
The decision trail, the menu pattern shift, the manager-level deltas — pulled from CRM, DMS, and meeting notes in seconds.
F&I Director
"Which managers improved this week, and what changed?"
Per-manager deltas with source-backed reasons — product mix shifts, opening pattern changes, declined-product recovery.
F&I Manager
"What did I miss on the deals I lost yesterday?"
Per-deal teardown: where the customer signaled, what the menu order was, what a different sequence would have produced.
Service Director
"Which service customers are now buying from us — and which aren't?"
The handoff path between your drive and your lot, automatically tracked. Find the ones falling through.
F&I Copilot in the Box

The brain shows up on every deal.

DealerMind is the intelligence layer. FNI Copilot is the surface your F&I managers see while they're running a deal. Together they make the system real in the box, not just in the dashboard.

🎙️
Live transcription
Deepgram-grade live recording with speaker labels. Every word captured and timestamped.
📋
Word-track suggestions
The proven response surfaces the moment the customer raises an objection. From the ASURA Objection Playbook.
🛡️
Compliance check
Every required disclosure scored against the verbatim rubric. Catch the miss before the funder does.
📊
Deal scoring
PVR, product penetration, compliance, sentiment. One number that tells the manager how the deal went.
Built into DealerMind's /admin/fni-pulse compact view, or open the full FNI Copilot surface for the in-the-box manager experience.
Deployment & Ownership

We deploy it. You keep control.

DealerMind is installed for you, integrated into your stack, and maintained by our team. Your dealership retains ownership of the data and knowledge it produces.

Private deployment
Your environment or private infrastructure — never multi-tenant.
Custom integrations
Connect the DMS, CRM, F&I, and service systems you already rely on.
Fully managed
We handle deployment, updates, and maintenance so your team doesn't have to.
No vendor lock-in
Your data and knowledge base are yours. Full stop.
Security & Trust

Private by design.

Your dealership knowledge stays under your control. Built for stores that want the leverage of AI without giving away their institutional memory.

👥
Role-based access
Granular controls per role. Make information available to the right team without exposing everything to everyone.
Source-backed answers
Every answer points back to the deal, the ticket, the conversation it came from. Full auditability.
🛡️
Private deployment
Your environment or private infrastructure. Never multi-tenant shared systems.
🔑
Data ownership
Your dealership knowledge is your asset. Never used to train shared models. Never sold. Never leaked.
Why It Compounds

Your dealership gets sharper every day it runs.

Every sync, daily diff, and answered question adds to a system that becomes more useful over time. DealerMind captures context that would otherwise stay buried in tools, threads, and people's heads.

$227M
Found money for coached stores in the last decade
$759
Average PVR lift across coached stores
200+
Stores coached nationwide
12+
Years building the system from inside the box
Our Guarantee

We find it on your data — or we stop.

And either way, the build costs you nothing and the install stays yours. The only way to lose is to leave the money where it is.

1
Found money, or we don't move forward

Hand us your sold-deals and product-by-deal export. Within 30 days we'll show you recoverable money you can't see today — specific deals, managers, and patterns, with the source behind each one. If we can't, we stop. No retainer, no obligation.

2
Zero-risk founding build

We build and install DealerMind at no cost during the founding phase. Your data never leaves your property. You can cut any vendor feed at any time. If it's not earning its place, walk away — and keep the install.

"Found money" means identified, recoverable opportunity in your own data — not a promise of realized gross. We don't guarantee income. We guarantee we'll show you what your systems are hiding.

Founding Dealer Program

Bring us one real question your store can't answer in 30 seconds.

We're installing DealerMind in a small group of founding dealerships during the build phase. We wire the private brain into your DMS, F&I menu, and service records, and you keep the install. Your data stays on your property. You can cut any vendor feed at any time.

  • Build-phase install at no cost to founding dealers
  • Read-only first. Nothing leaves your environment without written authorization
  • You own the install and the knowledge it produces. No vendor lock-in
  • Built by Adrian Anania: 12 years in the box, 200+ stores coached

Limited founding cohort. We onboard the stores that can produce a sold-deals and product-by-deal sample first.

By requesting access you agree we may contact you about the DealerMind founding cohort. We don't sell your data. Privacy.

Prefer to talk first? Email Adrian directly →